ABOUT US

WHO WE ARE

I Rock The Cure is a social fashion brand with the express mission of bringing awareness to all ailments that wreak havoc on individuals and their families without a suitable cure. We acknowledge that some ailments get more attention than others and as a direct result our mission is to encourage a banding together of all supporters of all ailments in seeking cures.

WHAT WE DO &
WHY WE DO IT

We develop apparel collections that are geared toward raising awareness for varying ailments and the push to find more effective cures for them. We do this by producing high-quality, conversation-invoking clothing designs. These designs are encapsulated in the overarching I Rock The Cure brand. The objective is to encourage “cross cause awareness” and to position some of the lesser known ailments and their respective causes to benefit from the momentum of the highly visible causes such as breast cancer awareness.

HOW WE DO IT

There are several organizations poised to filter resources into research for cures for each respective ailment. We employ a two-pronged donation model that allows us to augment those resource flows. One segment of or donation model features the I Rock The Cure organization donating 20% of each item sold to an organization/foundation on a monthly frequency. We strongly encourages our customers to Trust but Verify when it comes to charitable causes and in keeping with this we maintain records of our donations readily available for public viewing. The other segment of our donation model is essentially comprise of our Patients In Focus Program outlined below.

PATIENTS IN FOCUS

The second segment of the I Rock The Cure donation model features the Patients In Focus program. This program is geared toward garnering support for individuals who are suffering from an ailment and are in need of financial assistance. The vehicle that we’ve developed to assist in delivering this help is a curated collection of apparel in honor of the individual selected as the patient in focus. We donate 75% of the proceeds of that curated line to that individual. This provides communities with another tool to assist those in need. You can nominate an individual for the Patients In Focus program HERE.