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I Rock The Cure is a social fashion brand with the express mission of bringing awareness to all ailments that wreak havoc on individuals and their families without a suitable cure. We acknowledge that some ailments get more attention than others and our mission is to encourage a banding together of all supporters of all ailments in seeking cures.

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Patients In Focus Program

Do you know someone suffering from an ailment that is in need of help? We’ve created a program called “Patients In Focus” that’s geared toward garnering support for these individuals. The vehicle that we’ve developed to assist in delivering this help is a curated collection of apparel in honor of the individual selected as the patient in focus. We donate 75% of the proceeds of that curated line to that individual. Click Here to nominate an individual for our Patients In Focus program.

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